This article was originally written for my own music video analysis and review website "Shame About The Video". It remains one of the more ambitious pieces I have tried to write, in that it was written with the aim of being the first review of this video to be posted online, without sacrificing any of the thoroughness and quality that the piece would normally have. I am pleased to say that this experiment was a success - the article went live before any other review of this video, beating MTV by around 9 minutes.
I have included this piece in my portfolio to highlight my enthusiasm to try out new and experimental ways of writing an article, and my ability to write well under severe time constraints and pressure.
The original article can be found here.
This review was written less than 45 minutes after the broadcast of Death Cab For Cutie's video for "You Are A Tourist" - the world's first live broadcast music video. This therefore makes this the world's first review of the world's first live broadcast music video.
It’s always exciting to see a “world’s first” event, especially when it involves matching up art and technology in a way that gets people interested in both, and opens the door for similar ventures in the near future. In some ways it’s surprising that no-one’s thought of doing something like this before, but while a live Lady Gaga or Britney Spears video may have received more attention and more views it would have lost something in the process. With a band like Death Cab for Cutie the focus is always on the bands output, rather than the band themselves and that’s why the focus was never going to be on what happens in the video, more on the production of the video itself. This is simultaneously good and bad for Death Cab. Yes, we all got excited about the new video for their new album – something that I don’t think has ever happened for a Death Cab song before – and it was very cool to watch it and know it was live. But after that it just becomes another music video on TV and it has to be able to compete with all other videos. And unfortunately I really don’t think this one does.